Case Study: MOGUL.sg
Started by a group of entrepreneurs in 2018, MOGUL.sg is a Singapore property search portal designed to reinvent the entire real estate journey for buyers, sellers and agents. With its tagline of “Singapore’s smartest property search portal”, MOGUL.sg aims to make property searches easy with smart keyword searches, property tagging and a specially curated agent concierge team to assist home owners. MOGUL.sg uses Singapore’s OneMap, and is supported by geospatial industry centre GeoWorks, which is developed by the Singapore Land Authority (SLA). With Nolwenture’s help, MOGUL.sg launched on 21st November 2018. This new property search portal is helping home seekers in Singapore find their dream home faster and easier. MOGUL’s secret sauce is its implementation of custom keywords – which are generated from the Singapore Land Authority’s OneMap geospatial data - to help users search with greater granularity.
Product Value
Gerald Sim, Chief Executive Officer and founder of MOGUL.sg, said: “MOGUL.sg aims to use (artificial intelligence) to simplify these processes and make the matching between property owners and home-seekers easier and more transparent.”
Sim continues: “Having the most accurate and updated map data empowers our keyword-search system with powerful context. We may be the new kid on the block, but integrating OneMap is our competitive advantage which will differentiate us.”
“We think that users are tired of having to scroll through pages of ads before even reaching organic results from real home owners. We want to do for property search what Google did for the Web search industry in the early 2000s – deliver accurate and useful search results for the users,” added Mr Sim.
Key Features
- Smart search
- Property tagging
- Up to date map
- Property concierge
Home seekers can look for properties using custom keywords and receive in-built AI recommendations.
Nolwenture’s Approach
User experience
Wireframe and mock-up activity were heavily and effectively used between MOGUL.sg and Nolwenture’s allocated teams for mapping the desired User Experience.
Nolwenture base
Nolwenture’s Base and technical choices were reviewed and customised to suit the stated requirements, with an initial technical architecture review.
Approach
UX/UI, clickable prototype followed by MVP (logic, content creation) and Completion (scalable, tested, with payment /business model being fully supported for monetization).
Agile process
Agile and iterative, throughout we used a series of sprints, containing the issue / ticket and story points. Our agile approach is based on feedback and knowledge gained through the project, with regular communication with the client via online conference calls, demo sessions, complete access to our DevOps tools showing the progress against estimates.
Client Testimonials
MOGUL.sg
“We will continue to work with Nolwenture as MOGUL.sg aims to use artificial intelligence to simplify these processes even more and continue to make the matching between property owners and home seekers easier and more transparent.”
MOGUL.sg
“We selected Nolwenture after an international search. Not only have they delivered as promised but they have also added value with their creativity and in supporting MOGUL.sg to build our own in-house technical team”
MOGUL.sg
“Given our positive experience with Nolwenture, we agreed on additional work orders to continue to maintain, host, and make iterative improvements to our current Web App, but also to develop our dedicated Mobile App that has been requested by our customers”
User Interface
Architecture
